It has to start somewhere!
Before starting the work on our first physical product we spent a long time discussing different approaches, options and ideologies. This also involved what arguments can we find to start a clothing line in times, where consumerism has reached extreme levels and wardrobes are generally filled to the top. As a result we concluded that the only way is to create a product that is long lasting and not trend-based, it can only include natural materials and it has to be manufactured according our social and ethical standards.
We concluded that the only way is to create a product that is long lasting and not trend-based, it can only include natural materials and it has to be manufactured according our social and ethical standards.
Both of us have different backgrounds and thereby a individual relation to garments, but for the first production we joined forces and experiences.
The technical development was covered by Manuel as his educational background equipped him exactly for this task. Initially we decided on starting with a shirt, so we discussed a few different designs, that could be relevant.
Design of the shirt pocket element
The character of the shirt
Our parameters were, that we wanted to include a distinct pattern cutting element, that allows the shirt to represent our way of working. In the same time it should maintain a subtle overall character, that does not directly jump into your faces and screams for attention.
At this stage the discussion about the fabric went back and forth. Being aware of green washing and all the different ecological labels available it is not immediately clear, which fits our purposes the best. In the end we ended up with organic cotton from Portugal, where we had a friendly and trustworthy relationship with a supplier.
For the buttons we choose a material called “vegetable ivory” (Steinnuss), which has a heavy feel and matched the aesthetics of our design language. It was helpful, that we found suppliers who did not require us to purchase high quantities, but pretty much the precise amount we needed.
For the buttons we choose a material called “vegetable ivory” (Steinnuss), which has a heavy feel and matched the aesthetics of our design language.
As all the components were chosen and on their way to our manufacturer in Bavaria/Germany we prepared our production sheets, that we developed along the process and graded our shirt pattern in the different sizes.
Together with the sample of the design, which we developed in house we sent this package on the way and from then on the fate of the materials was in the trustworthy hands of this family owned production facility.
A few weeks later we received a box with the results of our efforts and were satisfied with the quality and choices we made.
Shirt sleeves and button details
The first selling
As a next step we presented and sold at markets in order to get directly involved with our customers, to see the immediate reactions and listen carefully to their feedback.
Every purchase was accompanied by a card that expressed our thankfulness for appreciating the effort and work we are trying to out into this product and a link that allowed people to follow our next steps.
As the first time is always the most exciting time, we concluded this chapter with analysing what could have been done differently and started to prepare for the next round.